A fantastically helpful post! 🙂
No matter if you are organizing a book launch for your latest work (or your first book), planning your Goodreads Giveaway or if you prepare to have your book on sale, or for free for a couple of days: these campaigns need to be well organized and promoted – and all that well in advance.
I have seen it too many times, that authors decide on Monday morning to have a book sale from Tuesday on and expect it to be a successful one. Or they hurry editing, formatting and slap a cover image together, in order to get the book on Amazon’s sales pages before Christmas.
Start EARLY !!!
You have about three months to promote a new print book (paper back or hardcover) before the bookstores clear their shelves for the next bestseller. But if you can rack up enough pre-orders BEFORE the pub date…
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